Privacy Policy

1. Who We Are

Wormwood Disposal (a DBA of Wormwood Trucking LLC) provides roll-off dumpster rental services in Southeastern Massachusetts. This privacy policy describes how we collect, use, and protect information you provide when using our website or services.

Questions? Contact us through our contact form or call (508) 465-5111.

2. Information We Collect

We collect information you provide directly to us, including:

• Name, email address, and phone number
• Delivery address and service location
• Payment information (processed securely by our payment processor — we do not store card data)
• Communications you send to us

We also collect standard website usage data (IP address, browser type, pages visited) through Google Analytics.

3. How We Use Your Information

We use your information to:

• Fulfill and manage your dumpster rental order
• Send order confirmations, invoices, and service notifications
• Send SMS notifications related to your rental (see Section 4)
• Respond to your questions and support requests
• Improve our website and services
• Measure when advertising calls result in completed, paid bookings
• With appropriate permission, match customer information with Google to measure advertising results and show ads for our services
• Comply with legal obligations

4. SMS Notifications & Text Messaging

When you provide your mobile phone number through our online booking form or when placing an order by phone, you consent to receive SMS text messages from Wormwood Disposal related to your rental, including:

• Booking confirmations and invoice links
• Delivery and pickup notifications
• Driver ETA updates
• Post-service review requests

Message and data rates may apply. Message frequency varies based on your order activity.

To opt out: Reply STOP to any message at any time. You will receive a confirmation and no further messages will be sent. To resume messages, reply START.

We do not sell or rent your phone number or share your SMS consent with third parties for their own marketing. We use your SMS consent and messaging information for order-related communications from Wormwood Disposal. Separate from SMS consent, contact and booking information may be processed for advertising measurement and customer matching with appropriate permission, as described in Section 5.

For help, reply HELP or contact us at (508) 465-5111.

5. How We Share Your Information

We do not sell or rent your personal information for money. We share information as necessary to provide our services, measure advertising performance, and, with appropriate permission, advertise our services:

• Service providers: Payment processors, SMS delivery platforms (Twilio), and email delivery services that help us operate our business — bound by confidentiality obligations
• Advertising conversion measurement: When a completed advertising call through Quo is matched to a subsequently paid booking in Loadout, we may send Google Ads only the caller's phone number, the original call date and time, the completed purchase date and time, transaction value, and currency. We provide these limited fields for advertising attribution, conversion measurement, matching, deduplication, and reporting. This direct call-conversion reporting does not send Google card information, call recordings or transcripts, service details, email address, name, or street or service address. This call-reporting process is separate from the customer matching described below. Advertising providers process information under their applicable terms and privacy policies.
• Google customer matching: With appropriate permission, we may use Google Ads enhanced conversions and Customer Match to measure completed bookings and show ads for Wormwood Disposal's services. We share email addresses and phone numbers you provide directly to us, transformed into hashed identifiers before transmission, together with relevant booking identifiers and transaction information. Google uses these identifiers to match customer information with Google accounts. Hashing does not make the information anonymous. We do not send payment card information, call recordings, or transcripts through these integrations. Learn how Google uses information from sites and apps that use its services.
• Legal requirements: When required by law or to protect our rights

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, maintain business records, and comply with legal obligations. You may request deletion of your data by contacting us directly.

7. Security

We use industry-standard security measures to protect your information. Payment card data is handled exclusively by our PCI-compliant payment processor and is never stored on our systems.

8. Your Rights

You may request access to, correction of, or deletion of your personal information through our contact form.

You may also withdraw permission for Google customer matching or enhanced conversion measurement through our contact form or by calling (508) 465-5111. Please identify the email address or phone number associated with your booking so we can stop future sharing and request removal from our Customer Match audience. Browser cookie controls do not by themselves remove contact information from a Customer Match audience.

9. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page reflects the most recent revision. Continued use of our services after changes constitutes acceptance of the updated policy.